McDonald's | McDonald's Monopoly Game | Singapore

The McDonald’s Monopoly Game is already an annual event in the US and Europe, and now Singapore can join in. Instant wins and localised property game stickers are given out for every purchase of extra value meals and value lunches. Kicking off across 110 outlets, the campaign will continue until 4 December.

DDB Singapore is behind the campaign and this is the first Asian country to launch it. “There is a time and place for fun, especially now with more cheerful economic times ahead of us - and we especially want customers to have great fun while dining in our restaurants and enjoy a value-added McDonald’s experience,” said Agatha Yap, director of marketing at McDonald’s Singapore.

Marketing manager of Hasbro Singapore (the company that owns Monopoly) said: “This innovative partnership allows Hasbro to provide entertainment in different forms for McDonald’s customers and spark even more passion for Monopoly. It also showcases a refreshing side to the Monopoly game and brings the winning experience to a whole new level.”

Tips on how to optimise chances of winning and updates on prizes can be found on the microsite.

Sponsors of the game include Courts, Esso, Hasbro, Jetstar, Star Cruises and Toys R Us.







Credits:
Project McDonald's Monopoly Game
Client McDonald's Singapore 
Creative agency DDB Group Singapore
Executive creative director Joji Jacob
Creative group head Francis Ooi
Copywriters  Lim Wei, Chris Lim  
Art directors Russell Fong, Tobing Lanata
Account servicing Cindy Poh, Veronica Chau
Media agency OMD
Media planners Anita Yeong, Summer Choo 
Production company Two Oceans
Director of photography Warren Klass
Editor & re-toucher Yong/Aik - VHQ
Exposure Television, print, outdoor, online, in-store