Ad Nut
Oct 2, 2019

Manulife deploys TV favourites in Hong Kong

THE WORK: 'The Hans' for Manulife Hong Kong by Mcgarrybowen.

Manulife Hong Kong promotes the tax-optimisation benefits of its products with this video by Mcgarrybowen. It stars Vivian Chow, whose presence is meant to remind folks of 'Han Mui', a frugal character she played in a popular 1990s TV series. She's joined by Rosa Maria Velasco, a popular TV performer who plays all four members of the Han family, each of whom has their own money-saving strategy.

Popular local celebrities, broad humour and callbacks to local culture: These are tactics that never go out of style in Hong Kong. And goodness knows people in that troubled city could use a chuckle these days.

CREDITS

Management:
Simone Tam, CEO
Jeffry Gamble, CCO

Creative:
Frankie Fung, Group Creative Director
Keith Liu, Associated Creative Director
Blue Wong, Associated Creative Director
Mus Zainal, Senior Art Director
Him Chan, Senior Art Director
Christy Leung, Producer
Man Hui, Head of Studio

Planning:
YeeChing Wong, Strategic Planner

Account Management:
Anna Wong, Business Director
Christina Choi, Group Account Director
Maria Bien, Senior Account Manager
Tim Lam, Senior Account Manager

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