Ad Nut
Oct 2, 2019

Manulife deploys TV favourites in Hong Kong

THE WORK: 'The Hans' for Manulife Hong Kong by Mcgarrybowen.

Manulife Hong Kong promotes the tax-optimisation benefits of its products with this video by Mcgarrybowen. It stars Vivian Chow, whose presence is meant to remind folks of 'Han Mui', a frugal character she played in a popular 1990s TV series. She's joined by Rosa Maria Velasco, a popular TV performer who plays all four members of the Han family, each of whom has their own money-saving strategy.

Popular local celebrities, broad humour and callbacks to local culture: These are tactics that never go out of style in Hong Kong. And goodness knows people in that troubled city could use a chuckle these days.


Simone Tam, CEO
Jeffry Gamble, CCO

Frankie Fung, Group Creative Director
Keith Liu, Associated Creative Director
Blue Wong, Associated Creative Director
Mus Zainal, Senior Art Director
Him Chan, Senior Art Director
Christy Leung, Producer
Man Hui, Head of Studio

YeeChing Wong, Strategic Planner

Account Management:
Anna Wong, Business Director
Christina Choi, Group Account Director
Maria Bien, Senior Account Manager
Tim Lam, Senior Account Manager

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


Related Articles

Just Published

11 hours ago

Algorithms built for efficiency can be a disaster ...

We need to work with the algorithms, not for them.

11 hours ago

Amazon, Microsoft, Spotify fastest growers in ...

Facebook's brand value declines for third straight year – but Instagram is a newcomer in the top 20.

21 hours ago

Trigger warning: This Hyundai ad is scary on purpose

AnalogFolk's campaign for the Australia launch of the i30 N-Line sedan sets a definite tone. If you can't bear to watch, the agency suggests, then this is not the car for you.