May 8, 2023

The CMO's MO: From marketing to magic, Manulife's Melissa Henson looks up to Disney for inspiration

One of the Philippines' most prominent marketers, Henson reminisces about her all-time favourite brand campaign that instantly went viral and why.

Sep 7, 2022

Behind Manulife's new critical-illness campaign

Head of marketing Kenneth Luk on how this campaign—starring Gordon Lam and Louise Wong—aims to break the sea of sameness in Hong Kong's insurance category.

Aug 15, 2022

Asia-Pacific Power List 2022: Melissa Henson, Manulife

As the pandemic spurred Filipinos to reassess critical illness, Henson strengthened Manulife’s offerings to ensure tailwinds to the business.

Mar 15, 2022

A child star and a comedian try to help Manulife cut through insurance clutter

Mui G plays a precocious podcast host and Jan Lamb a hapless consumer trying to decipher the complex world of insurance.