Mar 15, 2022

A child star and a comedian try to help Manulife cut through insurance clutter

Mui G plays a precocious podcast host and Jan Lamb a hapless consumer trying to decipher the complex world of insurance.

Nov 18, 2021

Manulife consolidates global creative and media with Dentsu

This is the first time the insurer has chosen a single agency network to tell its brand story globally

Aug 25, 2021

Insurance CMOs seek to erase segment's rep for middling creative

CMOs and agency leaders agree the insurance industry isn't known for electrifying creative work. What needs to happen to change that?

Aug 16, 2021

These angels sell retirement plans for Manulife

Hong Kong celebs Sandra Ng and Edan Lui intervene in the real world to save a young woman from lack of foresight, in a campaign by Dentsu Mcgarrybowen.

Aug 4, 2021

Manulife CMO eyes agency consolidation to drive better creative output

Julie Nestor says the insurer's setup is more federated than she had hoped, but she believes the brand has made progress in the past year.

May 31, 2021

Mixed nuts: A quintet of fun new ads

Our pal Ad Nut shows new work from Shopee, Eta, Aldi, Manulife, and Oral-B,