Sep 7, 2022

Behind Manulife's new critical-illness campaign

Head of marketing Kenneth Luk on how this campaign—starring Gordon Lam and Louise Wong—aims to break the sea of sameness in Hong Kong's insurance category.

Aug 15, 2022

Asia-Pacific Power List 2022: Melissa Henson, Manulife

As the pandemic spurred Filipinos to reassess critical illness, Henson strengthened Manulife’s offerings to ensure tailwinds to the business.

Mar 15, 2022

A child star and a comedian try to help Manulife cut through insurance clutter

Mui G plays a precocious podcast host and Jan Lamb a hapless consumer trying to decipher the complex world of insurance.

Nov 18, 2021

Manulife consolidates global creative and media with Dentsu

This is the first time the insurer has chosen a single agency network to tell its brand story globally