Staff Writer
Sep 19, 2022

Melissa Henson: What does it take to truly change the game?

Manulife Philippines’ CMO and DEI lead on how a keen understanding of your consumer, curiosity, tenacity, and cooperation can lead to lasting change.

PARTNER CONTENT
This is part of a video series for the Asia-Pacific Power List 2022, created in partnership with Twitter as part of their global #LeadersforGood initiative. 
 
As chief marketing officer and DEI lead at Manulife Philippines, Melissa Henson is used to talking about change and the many forms it takes. Change is not only necessary for the insurance industry at large, but it’s also essential in Manulife’s goal of becoming the most digital customer-centric insurer in the industry. On top of a strong understanding of customers’ evolving attitudes, behaviours, and needs, Henson’s formula for lasting change includes curiosity, tenacity, and cooperation.
 
Watch the video to learn more and read about Henson’s insights on people-focused, empathetic leadership.
Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Interpublic reports $94 million loss for Q1 2025

The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.

1 hour ago

Australia and India lead the Grand Prix tally at ...

Spikes Asia 2025 concluded tonight in Singapore with Ogilvy named Network of the Year, Colenso BBDO Auckland and EssenceMediacom taking home top honours, and Kazakhstan joining the winners’ circle for the first time.

4 hours ago

EMA 2025 winners revealed in live ceremony

Campaign celebrates ingenuity, impact, and excellence in crafting distinctive events across diverse markets in the region.

10 hours ago

Mondelez reveals strategy behind 'Oreo Milky Way ...

Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo biscuits into space.