Staff Writer
Sep 19, 2022

Melissa Henson: What does it take to truly change the game?

Manulife Philippines’ CMO and DEI lead on how a keen understanding of your consumer, curiosity, tenacity, and cooperation can lead to lasting change.

This is part of a video series for the Asia-Pacific Power List 2022, created in partnership with Twitter as part of their global #LeadersforGood initiative. 
As chief marketing officer and DEI lead at Manulife Philippines, Melissa Henson is used to talking about change and the many forms it takes. Change is not only necessary for the insurance industry at large, but it’s also essential in Manulife’s goal of becoming the most digital customer-centric insurer in the industry. On top of a strong understanding of customers’ evolving attitudes, behaviours, and needs, Henson’s formula for lasting change includes curiosity, tenacity, and cooperation.
Watch the video to learn more and read about Henson’s insights on people-focused, empathetic leadership.

Related Articles

Just Published

17 hours ago

How to trust the remote shooting process: Sweetshop'...

Sweetshop’s new regional MD Laura Geagea shares behind-the-scenes stories of a global production house working during pandemic lockdowns.

18 hours ago

Inside the 'outside-in' CMO model: Rupen Desai ...

Having served as chief marketer at Dole for nearly four years, Desai takes us through the brand's non-traditional CMO model that he claims is key to responsible growth.

18 hours ago

Cheil Worldwide promotes Jonghyun Kim to president ...

He replaces Jeongkeun Yoo who will stay on with the company as chairman.

21 hours ago

Nike and RTFKT step into the future with first ...

After releasing an NFT collection together in April, Nike and RTFKT have launched a physical “Web3 sneaker,” tricked out with lights and auto-lacing.