The Work
Jun 16, 2009

LG | Time for Change | Regional

LG is leveraging its relationship with the movie Transformers: Revenge of the fallen for a new TVC, showcasing the 'true to life' images projected by its LH50 TV.

The Korean electronics giant is a sponsor of the movie, and the film will feature LG product placement.





Credits:
Project Time for Change
Client LG Electronics Australia, Thailand, Malaysia, Singapore, Indonesia
Creative agency Y&R Singapore
Executive creative director Patrick Low
Art director Alvin Yeo
Copywriter Leonard Goonting
Agency producers Kim Lim, Michael Kan
Media agency Mindshare
Production companies Blackmagic Design, The Gunnery
Exposure Print, outdoor, online
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