Besides rolling the project outdoor and on print, the interactive site involves social networking elements which encourages visitors to speak out loud on who they want to 'unbutton'.
Credits:
Project Who do you want to unbutton?
Client Levi Strauss
Creative agency BBH Asia-Pacific
Executive creative director Steve Elrick
Creative director Todd Waldron
Art directors Hoon Pin Kek, Scott McClelland
Copywriters Todd Waldron, Douglas Hamilton
Account team Frances Great, Eugenie Yeo, Lesley-Anne John
Account planner Gwen Raillard
Agency producers Rebecca So, Michelle Tan
Print production Asmanic Yang
Online creative agency OgilvyOne
Exposure Print, outdoor, online, point-of-purchase
Credits:
Project Who do you want to unbutton?
Client Levi Strauss
Creative agency BBH Asia-Pacific
Executive creative director Steve Elrick
Creative director Todd Waldron
Art directors Hoon Pin Kek, Scott McClelland
Copywriters Todd Waldron, Douglas Hamilton
Account team Frances Great, Eugenie Yeo, Lesley-Anne John
Account planner Gwen Raillard
Agency producers Rebecca So, Michelle Tan
Print production Asmanic Yang
Online creative agency OgilvyOne
Exposure Print, outdoor, online, point-of-purchase
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