Matthew Miller
Feb 6, 2015

Leo Burnett creates a dreamy TVC for a new Honda

AUSTRALIA - Time cops and a talking dog feature in a surreal but compelling TVC by Leo Burnett for the launch of Honda's new HR-V model.

Client: Honda

Agency: Leo Burnett Melbourne

Market: Australia

Campaign scope: TVC, cinema, outdoor, direct, online, social and dealer communications.

Press release quote: Stephen Collins, director, Honda Australia: “This is our biggest launch this year. The all-new HR-V represents Honda at its best, and we wanted the campaign to reflect that spirit.”

Jason Williams, Leo Burnett Melbourne ECD: “At the core of the Honda brand is ‘the power of dreams’ and we have brought that to life for the launch of the all-new HR-V.”

Campaign Asia Pacific's comments: We saw where this was going pretty early on, but that didn't stop us from enjoying it. The special effects, the Eurythmics song and of course the talking dog kept us absorbed while we soaked in the glamour shots of the new car. The tagline ties it all together nicely, as a good tagline should.  

Previously: The agency brought back the drive-in for the Honda Jazz and stressed the practicality of the CR-V.

CREDITS

Client: Honda
Director, Honda Australia: Stephen Collins
General Manager - Communications & Customer: Jason Miller
Brand Communications Manager: Melissa Altarelli
Brand Communications Specialist: Sarah Tolliday
Agency: Leo Burnett Melbourne
ECD: Jason Williams
Creatives: Joe Hill / Garret Fitzgerald
Senior Agency Producer: Cinnamon Darvall
Group Account Director: Chris Ivanov
Senior Account Director: Jaime Morgan
Director of Integrated Strategy: Ilona Janashvili
Strategy Planner: Emily Gould
Production: Goodoil Films
Director: Nathan Price
Executive Producer: Juliet Bishop
Producer: Claris Harvey
DOP: Ginny Loane
Production Designer: Guy Treadgold
Casting: Mullinars (AUS) / Amanda Rees (NZ)
Editor: Jack Hutchings (The Butchery)
VFX & Supervisor: Colin Renshaw (ALT VFX)
VFX head of production: Kate Stenhouse (ALT VFX)
Sound Engineer: Nat Joyce (Nylon)
Sound Producer: Emma Hodge (Nylon)

 

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