Sep 9, 2020

Honda's wimpy electric car campaign shows us a car industry facing a precipice

New product categories should be crystal clear in content and radical in form.

Sep 8, 2020

Brand Health Check: Can Honda recharge?

The Japanese auto brand is betting its future on going electric, but is playing catchup with a market that is several steps ahead.

Apr 17, 2020

Here's how three auto brands are staying relevant during the COVID-19 pandemic

Rolls-Royce, Volvo Cars and Honda Cars are using emotion and working directly with consumers and employees to stay connected.

Jun 11, 2019

Top Japanese auto brands hold lead over luxury, Asian rivals

Toyota still outpaces German luxury car brands, while Honda and Yamaha are top in motorcycles. But Indian and Chinese auto brands are edging up.

Jun 12, 2018

The category killers: Top brands in food, cars, luxury, streaming

Nestlé and Chanel are among the brands dominating in their categories this year.

Sep 26, 2017

B2B brand transition proves tough for Canon and Panasonic: Interbrand

A global study by the branding specialist shows the hardware giants struggling, but Japanese carmakers give cause for optimism.