Rolls-Royce, Volvo Cars and Honda Cars are using emotion and working directly with consumers and employees to stay connected.
Toyota still outpaces German luxury car brands, while Honda and Yamaha are top in motorcycles. But Indian and Chinese auto brands are edging up.
Nestlé and Chanel are among the brands dominating in their categories this year.
A global study by the branding specialist shows the hardware giants struggling, but Japanese carmakers give cause for optimism.
BRAND HEALTH CHECK: The challenges are plenty, but can a new, low-profile CEO help restore Honda’s former glory?
AUSTRALIA - Time cops and a talking dog feature in a surreal but compelling TVC by Leo Burnett for the launch of Honda's new HR-V model.
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