Ad Nut
Jan 3, 2018

Kimberly-Clark's colourful B2B ad uses B2C tricks

Geometry Global brings sporting goods-style drama to a sterile garment ad.

Geometry Global brings sporting goods-style drama to a sterile garment ad.

Ad Nut is rarely sent B2B ads, and with good reason. They’re usually oh-so boooooring. So when Geometry Global sent over this video for Kimberly-Clark Professional’s Kimtech sterile work garments, Ad Nut’s branch was set pretty low on expectations.

A co-production of Geometry’s Singapore and Australian teams, the ad begins as one might expect a safety demonstration would, with a lab technician donning protective gear against a grey backdrop.  The tedium broken up by...

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