Staff Writer
Aug 11, 2022

Karen Ngui: What does it take to truly change the game?

DBS’ head of group strategic marketing & communications on how marketers should use creativity, strategy, and numeracy to shape a brand’s positioning.

PARTNER CONTENT
This is part of a video series for the Asia-Pacific Power List 2022, created in partnership with Twitter as part of their global #LeadersforGood initiative.
 
As head of group strategic marketing & communications for DBS, Karen Ngui is keenly aware of the responsibilities that marketers bear. Having most recently spearheaded a campaign to DBS as a “different kind of bank” — one that’s closer to a tech start-up in its values — Ngui advocates for a category-defying approach when it comes to marketers, too. Seeing the role of marketers not just as communicators, but as instrumental shapers of a brand’s positioning, Ngui opines that marketers must not just be literate, but strategic, creative, and numerate, too.
 
Watch the video to learn more and read about Ngui’s insights on partnerships and collaborations.
Source:
Campaign Asia

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