Karen Ngui: What does it take to truly change the game?
DBS’ head of group strategic marketing & communications on how marketers should use creativity, strategy, and numeracy to shape a brand’s positioning.
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Pepsi unveils a new logo: a look back at the logos ...
A bold leap forward, the design reflects changing consumer tastes and the brand's digital ambitions. Also, it comes just in time for Pepsi’s 125th anniversary.
2022 new-biz review: Which creative agencies came ...
Campaign looks at the top ad agencies ranked by gross new-business billing in 2022.
From accounting to advertising, FCB's accidental ...
CREATIVE MINDS: A fan of Greek mythology, tattoos, Ryan Gosling and Shah Rukh Khan, in no particular order, Moumita Das' secret to success includes thriving under pressure.
The importance of delivering a personalised ...
Privacy can no longer be a business afterthought; it must be a strategy from inception, says Cybage executive.