Staff Writer
Aug 24, 2022

Jan-Paul Jeffrey: What does it take to truly change the game?

Spotify’s head of marketing for Southeast Asia on how a “creative as usual” mindset can push brands to do bigger, better, things.

PARTNER CONTENT

This is part of a video series for the Asia-Pacific Power List 2022, created in partnership with Twitter as part of their global #LeadersforGood initiative.

As head of marketing for Southeast Asia at Spotify, Jan-Paul Jeffrey is a proponent of taking a “creative as usual” approach, rather than the standard “business as usual.” Above all else, Jeffrey believes that a deep understanding of one’s consumers — their needs, wants, and habits — is the basis of game-changing marketing. This foundation, along with a creative and out-of-the-box mindset, drives Spotify’s mission to constantly improve its product and to deliver fewer, bigger, better, and different experiences to its consumers.

Watch the video to learn more and read about Jeffrey’s insights on partnerships and collaborations.
Source:
Campaign Asia

Related Articles

Just Published

1 day ago

A spotlight night for Publicis Groupe, with Ogilvy ...

There was intense competition between Publicis' Leo Burnett and Ogilvy at the 2023 Southeast Asia AOY awards last night, with the former ultimately taking home the bulk of the metal haul.

1 day ago

'Special' night prevails over Motion Sickness at ...

Special Group steals the show with five Golds between both markets, while Kiwi challenger Motion Sickness racks up an impressive six awards, and Initiative leads the media pack.

1 day ago

Ogilvy and Mindshare split top APAC network awards ...

With four out of four Network metals in the bag last night, WPP took home all the coveted honours at this year's awards ceremony, hosted live from the glitzy Ritz-Carlton in Singapore.

1 day ago

Prime Video nabs first big agency partner as it ...

IPG Mediabrands will be the first media holding company to join forces with Amazon Advertising to access Prime Video ads.