The CMO's MO: Spotify's Jan-Paul Jeffrey on brand opportunities, challenges and boxing
"Metaverse is where the next customers will come from," Spotify's SEA head of marketing believes in having fun whilst creating cultural moments and brand power.
Better together: How brands can use partnerships and collaborations to push boundaries
Marketing leaders at DBS, Spotify and Twitter share their thoughts on how out-of-the-box partnerships can bring about great things.
Jan-Paul Jeffrey: What does it take to truly change the game?
Spotify’s head of marketing for Southeast Asia on how a “creative as usual” mindset can push brands to do bigger, better, things.
Asia-Pacific Power List 2022: Jan-Paul Jeffrey, Spotify
While spearheading eight Asian markets, Jeffrey uses data-driven storytelling campaigns to bring out local-listener insights.
Behind Spotify's new Southeast Asia campaign
EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.
Asia-Pacific Power List 2020: Jan-Paul Jeffrey, Spotify
Leading the way with data-driven social media campaigns, Jeffrey and his team are showing the region what modern marketing can be for a brand on the rise.
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