JLL calls for a workplace revolution in latest campaign

To work in the office or not to work in the office? That is the very question on the minds of every modern employer. For Ad Nut, it's always been easily answered. Nothing compares to living and working in the great outdoors and of all things human and supposedly 'civilised' that Ad Nut doesn't envy, it's working in an office.

The noise, distractions, inability to focus, lack of privacy, plus the cramped desk space and harsh overhead lighting make offices seem more like a torture device for Ad Nut. Besides, research increasingly finds that open offices are actually bad for business.

Where is this rant heading? Well, JLL and BLKJ Havas have recently teamed up to produce a provocation on the state of the workplace today.

'There's no going back to workplaces that don't work for people' is the bold declaration behind the campaign. In the one-minute film produced by BLKJ Havas, we see a tour guide take a group on a museum tour looking at the history of the workplace and the ancient habitats of the workers. These include the precarity of hot desking in large open offices; issues like noise distractions and erratic temperatures; home office where your WiFi might drop out in the middle of a very important presentation; and the very modern 'green office' where nothing is really green except for the walls.
 

 

The main takeaway is that the workplace has to evolve to meet modern demands. And for that reason, innovative solutions are essential. JLL highlights real estate as a powerful tool in addressing these modern workplace issues, encouraging potential tenants to partner with them for forward-thinking solutions.

Fiona Huang, general manager, BLKJ Havas said, “Our new campaign takes a refreshingly honest and witty approach to the workplace challenges we all recognise. By humorously spotlighting these outdated issues, we're highlighting JLL’s innovative solutions that truly enhance productivity and well-being."

It's a well-timed effort from JLL and BLKJ Havas that cleverly taps into the ongoing debate around remote versus office working. Produced with humour and wit, you can't help but chuckle at some of the absurd office settings the film highlights, many of which we all have personal—and at times traumatic—memories of.

Perhaps JLL can succeed in creating modern office environments that are accessible and rich in amenities, fostering collaboration, wellbeing, and productivity. But Ad Nut remains unconvinced. At least for the foreseeable future, Ad Nut is content working from the very remotest reaches of the woodlands.
 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.