Ad Nut
Dec 5, 2016

It's a damn shame that this brilliant PSA from the US exists

This PSA about guns in America is fantastic, but it's tragic that it had to be made.

If you haven't already seen this amazing work by BBDO New York on behalf of Sandy Hook Promise (a nonprofit led by families of victims of a December 2012 shooting at a preschool in the US), Ad Nut implores you to watch it now. Carefully. And don't read any further until you do.

(Spoilers ahead)

The film is undeniably brilliant—an elaborate variation on this famous clip about inattentional blindness. And the message is probably a good one given the harsh reality on the ground in the US. But Ad Nut feels overwhelming sadness that such a message is necessary.

In addition to teaching everyone to be on guard about potential shooters, Ad Nut hopes US citizens can demand reasonable gun-control laws that would make such massacres less likely. Perhaps some day, preparations such as shooting drills in primary schools will no longer be necessary.

Ad Nut recognises that this is sadly unlikely to happen given the incoming administration and the gun-happy (NRA-beholden) makeup of the US Congress. But a squirrel can dream.  

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

14 hours ago

Get vaxxed or get out: Employee demand is spurring ...

In the US, it’s not government policy as much as employee activism that is driving agency vaccine mandates.

14 hours ago

Allen Solly's denim range fits the concept of body ...

Watch the film conceptualised by Ogilvy India here

14 hours ago

Anything that is trending in the world at large ...

The head of sales at Spotify India discusses FMCG advertising trends, audience target areas and more.

14 hours ago

Direct-to-fan marketing skyrockets as consumers pay ...

A new US study reveals opportunity for brands in the creator economy.