Rhandell Rubio
Sep 15, 2011

Hyundai showcases new Elantra as the 'big small car'

AUSTRALIA - Hyundai has launched an integrated campaign for its new 2011 Elantra model, highlighting its position as a small car, but one that has everything consumers expect from a bigger vehicle.

AUSTRALIA - Hyundai has launched an integrated campaign for its new 2011 Elantra model, highlighting its position as a small car, but one that has everything consumers expect from a bigger vehicle.

Australian agency Innocean is the creative agency behind the latest campaign, which will roll out across a range of media including television, cinema, online, print ads and point-of-sale elements.

The 45-second TVC shows the Elantra being delicately disassembled by an intricate and complex robotic machine to eventually reveal a smaller vehicle inside. 

Innocean pointed out that the concept of the campaign was 'all the things you expect of a big car,...

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