Ad Nut
Jun 15, 2021

Häagen-Dazs uses split screens for summer fun

New global work from Forsman & Bodenfors encourages you to 'Love the mix' of the brand's new combo flavours.

Häagen-Dazs wants you to 'Love the mix' of some new combination flavours, and is using an enjoyable splitscreen technique, courtesy of Forsman & Bodenfors and Danish director Torben Kjelstrup from Hobby Film, to entice you. 

The agency's Stockholm and Shanghai offices worked on the campaign, which will play globally. Appropriately, the soundtrack is a remix (of The Chemical Brothers’ “Galvanize” by Swedish pop duo Niki & The Dove).

The campaign includes the above film about a chocolate-vanilla product, and the one below, which promotes some cocktail-inspired offerings.

CREDITS

Client: Häagen-Dazs
Advertisers Supervisor: Michelle Odland
Advertisers Supervisor Titel: Global Brand Director
Advertisers Supervisor: Gini Sharvill
Advertisers Supervisor Titel: Global Marketing Manager

Creative Agency: Forsman & Bodenfors
Account Supervisor: Peter Kamstedt, Anna Daniel
Account Manager: Britta Nilsson, Lena Grundström, Bella Zhao
Art Director: Emma Eriksson, Josefin Roxeheim, Yangwei Wu, Cora Yang
Copywriter: Agnes Uggla, Marcus Hägglöf, Sherry Shi, Orson Xu
PR-strategist: Amat Levin
Designer: Andrea Kellerman, Axel Söderlund
Planner: Alena Sucher, Douglas Lin, Sue Su, Robin Yuan
Agency Producer, Film: Åsa Hammar, Magnus Kennhed

Production company: Hobby Film
Director: Torben Kjelstrup
Executive producer: Phie Hansen
Producer: Arlette Walsøe
DOP: Rik Zang
Production design: Riccardo Pugliese
Stylist: Pernille Holm

Editor: Freddie Smith
VFX: Mikael Balle
Color: Nurali Kushkov
Sound Design: Kevin Koch
Service Company: Smokin’ Gun

Music: Galvanize
Artist: Niki & The Dove

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

1 day ago

How to trust the remote shooting process: Sweetshop'...

Sweetshop’s new regional MD Laura Geagea shares behind-the-scenes stories of a global production house working during pandemic lockdowns.

1 day ago

Inside the 'outside-in' CMO model: Rupen Desai ...

Having served as chief marketer at Dole for nearly four years, Desai takes us through the brand's non-traditional CMO model that he claims is key to responsible growth.

1 day ago

Cheil Worldwide promotes Jonghyun Kim to president ...

He replaces Jeongkeun Yoo who will stay on with the company as chairman.

1 day ago

Nike and RTFKT step into the future with first ...

After releasing an NFT collection together in April, Nike and RTFKT have launched a physical “Web3 sneaker,” tricked out with lights and auto-lacing.