The campaign suggests taht messages and products are more likely to be successfuly delivered by FedEx than anyone else.
The first ad shows warehouse staffs trying to met a delivery deadline by overloading a truck. They end up breaking everything when the truck overturns.
The second ad outlines the relationship between a man and his dog. The man is injured during a hike and turns to his faithful dog to seek help. However, the dog is distracted and forgets its mission.
The commercial has been released in nine Asia-Pacific markets.
Overload
Laddie
Credits:
Project Welivetodeliver
Client FedEx
Creative agency BBDO
Creative director David Guerrero
Art director Joel Limchoc
Copywriter Simon Welsh
Production company Plaza films
Director Paul Middleditch
Music SongZu Sydney
Media agency OMD
Exposure Telelvision
The first ad shows warehouse staffs trying to met a delivery deadline by overloading a truck. They end up breaking everything when the truck overturns.
The second ad outlines the relationship between a man and his dog. The man is injured during a hike and turns to his faithful dog to seek help. However, the dog is distracted and forgets its mission.
The commercial has been released in nine Asia-Pacific markets.
Overload
Laddie
Credits:
Project Welivetodeliver
Client FedEx
Creative agency BBDO
Creative director David Guerrero
Art director Joel Limchoc
Copywriter Simon Welsh
Production company Plaza films
Director Paul Middleditch
Music SongZu Sydney
Media agency OMD
Exposure Telelvision
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