The commercial is airing across Hong Kong, Korea, Singapore and Taiwan. Following the previous light-hearted series by BBDO Guerrero Ortega in the Philippines last year - ‘Laddie’ and ‘Overload’ - the new ‘Stacking’ ad draws on the popular game of Jenga. The commercial opens with a rival company stacking its shipments like a giant Jenga tower. Without tagging each parcel properly, pinpointing which one to send becomes liability when an order comes in.
The ‘Laddie’ and ‘Overload’ commercials have won several awards in Hong Kong and the Philippines. Malcolm Sullivan, vice president of marketing at FedEx Asia Pacific says the company will continue to “build on the success of past commercials to drive home the professionalism of the FedEx team and our willingness to go above and beyond”.
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Credits:
Project Stacking
Client FedEx Express
Creative agency BBDO New York & Manila
Exposure Television
The ‘Laddie’ and ‘Overload’ commercials have won several awards in Hong Kong and the Philippines. Malcolm Sullivan, vice president of marketing at FedEx Asia Pacific says the company will continue to “build on the success of past commercials to drive home the professionalism of the FedEx team and our willingness to go above and beyond”.
Credits:
Project Stacking
Client FedEx Express
Creative agency BBDO New York & Manila
Exposure Television
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