We're such flawed creatures. Humans and squirrels alike, it's amazing how ingrained and unexamined our prejudices can be ahem.
A couple years ago, GS Caltex and independent Korean agency AdQua Interactive called our attention to unfair perceptions of one oft-abused group of people see How one company reminded customers that call-center workers are human beings. Now, the duo has done something perhaps even more moving for another group.
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