Ad Nut
Aug 9, 2019

Do as you're told? No thanks

Vidal Sassoon, Sweetshop and Saatchi & Saatchi Shanghai honour young Chinese trend setters.

Vidal Sassoon, Sweetshop and Saatchi & Saatchi Shanghai honour young Chinese trend setters.

Ad Nut has, over the years, heard many stereotypes about Chinese youth, one of the most common being about obedience  doing as they're told.

'Do As You're Told', produced by Sweetshop Shanghai and Saatchi Saatchi Shanghai for hair brand Vidal Sassoon attempts to break down these social norms, however, and interpret them in a distinctive way.

Directed by the Belgian creative Maxime Quoilin, the film stages a host of edgy,...

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