Search results for "Vidal Sassoon"

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CASE STUDY: Vidal Sassoon raises its profile in Japan
Jun 30, 2010
Staff Reporters

CASE STUDY: Vidal Sassoon raises its profile in Japan

Vidal Sassoon aimed to raise its profile and increase its status as an aspirational brand in Japan's highly advanced hair care market.

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Do as you're told? No thanks
Aug 9, 2019
Ad Nut

Do as you're told? No thanks

Vidal Sassoon, Sweetshop and Saatchi & Saatchi Shanghai honour young Chinese trend setters.

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Vidal Sassoon rolls out digital initiative
Nov 27, 2007

Vidal Sassoon rolls out digital initiative

SHANGHAI - Vidal Sassoon has launched a digital drive that includes a new virtual salon at www.vs.com.cn.

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Burnett promotes D'Esterre to oversee global Vidal Sassoon branding
Dec 19, 2008
David Blecken

Burnett promotes D'Esterre to oversee global Vidal Sassoon branding

HONG KONG - Leo Burnett has promoted Antoni d'Esterre to the newly created position of global brand director for its Vidal Sassoon account.

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HEADLINES: Vidal Sassoon's HK media agency is Starcom
Oct 31, 2003

HEADLINES: Vidal Sassoon's HK media agency is Starcom

In the last Adwatch column (Media, October 17), it was incorrectly stated that MindShare was Vidal Sassoon's media agency. It should have read Starcom.

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Vidal Sassoon back online with silhouette push
Dec 1, 2005

Vidal Sassoon back online with silhouette push

Vidal Sassoon has launched an integrated campaign building on the idea of 'Flaunt your captivating silhouette', which uses feline-like imagery to protray the sexiness of clean silhouette lines.

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Razorfish and VS Sassoon create 3D-printed hair sculptures
Nov 6, 2014

Razorfish and VS Sassoon create 3D-printed hair sculptures

Razorfish and VS Sassoon are hosting 'Salon Sassoonism', a popup-store experience billed as Hong Kong's "first ever live 3D sculpture style event". From 31 October through 9 November, VS Sassoon is creating 3D-printed accessories for display on models sporting the season's latest hairstyle looks. The event takes place at the iSquare shopping mall in Hong Kong's Tsim Sha Tsui district. The agency reports that the promotion drew online interest from more than 10,000 people in its first few days. Ketchum and Starcomm also played roles in the initiative.

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Kinetic Worldwide's Aviator appoints Franck Vidal as account director
Jul 29, 2011
Rhandell Rubio

Kinetic Worldwide's Aviator appoints Franck Vidal as account director

SINGAPORE - Lifestyle and environments network Kinetic Worlwide subsidiary Aviator has appointed Franck Vidal as account director.

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Ikea introduces itself to Penang, in Hokkien
Mar 12, 2019
Ad Nut

Ikea introduces itself to Penang, in Hokkien

BBH Singapore makes Hokkien-Swedish rhymes to ingratiate the brand in advance of a new store opening.

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100 Most: When parody leads to IPO (probably)
Aug 3, 2017
Jenny Chan 陳詠欣

100 Most: When parody leads to IPO (probably)

Hong Kong media property is turning tongue-in-cheek irreverence into a financial milestone.

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P&G China selects Nurun for interactive briefs
Aug 23, 2007

P&G China selects Nurun for interactive briefs

SHANGHAI - Procter & Gamble has selected Nurun China as its agency of record for Olay, Vidal Sassoon, Pantene, Safeguard, Braun and Gillette, tasking the agency to develop "integrated, campaignable" creative strategies for the brands' online presence.

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Havas brings Adcity OOH arm to APAC
Jul 20, 2016
Byravee Iyer

Havas brings Adcity OOH arm to APAC

Havas Media launches its out-of-home planning and buying arm in Asia-Pacific.

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Rolling out the DOOH: emerging opportunities and challenges in Asia
Aug 16, 2019
Jessica Goodfellow

Rolling out the DOOH: emerging opportunities and challenges in Asia

Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.

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Hyperfactory joins ADMA board
Dec 15, 2005

Hyperfactory joins ADMA board

The Hyperfactory, award-winning producer of world class interactive mobile initiatives promoting connectivity between people and brands, has joined the board of the Asia Digital Marketing Association, which represents the interests of the digital marketing industry within Asia. The Hyperfactory's recent work includes a campaign for Adidas promoting the Real Madrid Tour, a voting initiative centered around the Two Way TV coverage of the UEFA cup, and a integrated viral campaign for Vidal Sassoon.

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Hong Kong Adwatch
Jul 2, 2009

Hong Kong Adwatch

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.

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HEADLINES: Burnett boosts firepower with Woodward move
Jul 6, 2001

HEADLINES: Burnett boosts firepower with Woodward move

Leo Burnett has transferred John Woodward from its Sydney office to Hong Kong to add what it calls greater firepower to its regional capabilities. Woodward, who takes up the post of regional planning director for Greater China and Asean this month, has managed a number of blue chip accounts in Australia, including Woolworth. He also led the strategic development behind the Vidal Sassoon global campaign, which is rolling out now across Europe and America.

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HEADLINES: Burnett boosts firepower with Woodward move
Jul 6, 2001

HEADLINES: Burnett boosts firepower with Woodward move

Leo Burnett has transferred John Woodward from its Sydney office to Hong Kong to add what it calls greater firepower to its regional capabilities. Woodward, who takes up the post of regional planning director for Greater China and Asean this month, has managed a number of blue chip accounts in Australia, including Woolworth. He also led the strategic development behind the Vidal Sassoon global campaign, which is rolling out now across Europe and America.

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Move and win roundup: Week of March 26, 2018
Mar 26, 2018
Staff Reporters

Move and win roundup: Week of March 26, 2018

Octagon, Omnicom Health, Kantar, Vizeum, Sling & Stone, Havas, Ogilvy, Infiniti, OMG, The Purpose Group and more, in our weekly collection of people moves and account news.

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Brands source collaborators instead of crowds
Apr 30, 2010
Kate Nicholson

Brands source collaborators instead of crowds

Crowd sourcing is a familiar concept. Throw your ad brief out into the digital ether and invite anyone and everyone to come up with a brilliant creative solution, in return for a one-off payment for the idea.

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Hong Kong Adwatch
Aug 12, 2009

Hong Kong Adwatch

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.