Byravee Iyer
Aug 31, 2016

DigitasLBi sets global table for Shangri-La dining loyalty programme

Vivid food and puns feature in the agency's first work since winning the business in March.

Vivid food and puns feature in the agency's first work since winning the business in March.

SINGAPORE - Hospitality chain Shangri-La has launched a new campaign for its new dining loyalty program The Table by Golden Circle’.

The 80-second video demonstrates the richness of the hotel chain’s culinary experiences in the hopes that it would connect with the way guests’ book and choose their restaurants. The fully integrated global campaign runs across print, social media, CRM and influencer brand partnerships.

The campaign marks the first major work from...

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