wwwins Consulting Shanghai is also behind the new campaign after last year’s ‘First Coke of the year’ featuring Liu Xiang.
Taiwanese pop-band Fahrenheit has been endorsing the brand since 2009. Fans can upload their own New Year greeting videos and synchronise them into a chain effect with work from the celebrities and other visitors to the site. The best videos will win Coca-Cola goodies.
Another game involves users uploading their photos to create their own bottle labels with Fahrenheit.
The online campaign is set in the icoke.cn website and QQ. Available only for residents in mainland China, the project will run till late February. Leo Burnett’s Red Lounge is responsible for the TV commercial.
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Credits:
Project Chinese New Year Campaign
Client Coca-Cola China
Creative agency Leo Burnett
Digital agency wwwins Consulting Shanghai
Exposure Television, online
Taiwanese pop-band Fahrenheit has been endorsing the brand since 2009. Fans can upload their own New Year greeting videos and synchronise them into a chain effect with work from the celebrities and other visitors to the site. The best videos will win Coca-Cola goodies.
Another game involves users uploading their photos to create their own bottle labels with Fahrenheit.
The online campaign is set in the icoke.cn website and QQ. Available only for residents in mainland China, the project will run till late February. Leo Burnett’s Red Lounge is responsible for the TV commercial.
Credits:
Project Chinese New Year Campaign
Client Coca-Cola China
Creative agency Leo Burnett
Digital agency wwwins Consulting Shanghai
Exposure Television, online
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