Benjamin Li
Jun 16, 2010

Chips Ahoy | Limbo | China

DraftFCB Shanghai has rolled out a new ad campaign for Kraft's Chip Ahoy! Chewy cookie brand in China, to highlight its unique soft texture with the help of animated brand icon 'cookie guy'.

DraftFCB Shanghai has rolled out a new ad campaign for Kraft's Chip Ahoy! Chewy cookie brand in China, to highlight its unique soft texture with the help of animated brand icon 'cookie guy'.

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