Marketing News
Emily Tan
Nov 21, 2014

Cheil builds a ride through a semiconductor chip

SEOUL - Tasked with communicating the high-performance features of Samsung's semiconductors to the curious masses, Cheil Worldwide decided the only thing to do was build a virtual ride that would 'shrink' its audiences to atom size and take them on a detailed tour.

SEOUL - Tasked with communicating the high-performance features of Samsung's semiconductors to the curious masses, Cheil Worldwide decided the only thing to do was build a virtual ride that would 'shrink' its audiences to atom size and take them on a detailed tour.

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