Cannes Lions 2017: Tencent and Dentsu Aegis Network talk new partnership
Jeff Kwek, Steven Chang, Motohiro Yamagishi and Meg Chen speak to Atifa Silk on Tencent and Dentsu Aegis Network's collaboration
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Rahat Kapur joins Campaign Asia-Pacific
As editor, she will lead the publication's daily coverage and manage its team of journalists in the region.
Top advertisers’ KOL spend in China up tenfold ...
Ebiquity's new study indicates that leading brands in China steered more KOL advertising to Douyin and Red but less on WeChat and Weibo.
Asia-Pacific Power List 2023: Kainaz Gazder, P&G
With a focus on building brand discipline capability and creating campaigns that reflect the diverse daily lives of people in the region, Gazder's leadership has led to P&G's success in delivering sustained growth and brand value creation.
Consumers in APAC continue to be keen to share ...
TOP OF THE CHARTS: Twilio research digs into consumers' mindsets around significant data privacy and digital marketing shifts, including the move away from cookies.