mobile marketing

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Cultural norms mean ad fraud overlooked in Japan
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Jun 11, 2018

Cultural norms mean ad fraud overlooked in Japan

Mobile measurement company Adjust's co-founder says people are reluctant to admit that fraudulent activity is an issue.

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Japan retains new apps, while China deletes: Research
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Feb 27, 2018

Japan retains new apps, while China deletes: Research

TOP OF THE CHARTS: Adjust's Mobile Benchmarks 2018 report highlights the challenges of retention and the prevalence of fraud in gaming.

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Mobile advertising in Japan: cracking the format formula
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Oct 31, 2017

Mobile advertising in Japan: cracking the format formula

A concise guide to mobile marketing in a country where ad blocking is not yet a major issue, but could become one if advertisers fail to heed consumer preferences.

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App marketers, stand up to the duopoly! it is time for attribution standards
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Aug 15, 2017

App marketers, stand up to the duopoly! it is time for attribution standards

Because no one wants to take on the industry giants, their attribution approaches go undisputed, says AppLift's managing director and CRO.

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