Mobile measurement company Adjust's co-founder says people are reluctant to admit that fraudulent activity is an issue.
TOP OF THE CHARTS: Adjust's Mobile Benchmarks 2018 report highlights the challenges of retention and the prevalence of fraud in gaming.
A concise guide to mobile marketing in a country where ad blocking is not yet a major issue, but could become one if advertisers fail to heed consumer preferences.
For the latest Pirates of the Caribbean: Dead Men Tell No Tales mobile campaign, Disney took the traditional trailer to a whole new level.
Many young Indonesian men are taking more unorthodox routes to success. AXE and AdColony saw this as an opportunity to celebrate their stories, and reach a wider audience.
Because no one wants to take on the industry giants, their attribution approaches go undisputed, says AppLift's managing director and CRO.
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