David Blecken
Feb 27, 2018

Japan retains new apps, while China deletes: Research

TOP OF THE CHARTS: Adjust's Mobile Benchmarks 2018 report highlights the challenges of retention and the prevalence of fraud in gaming.

Apps in Japan have the highest user retention rate of all major markets, according to mobile marketing firm Adjust’s Mobile Benchmarks 2018 report, released today.

The study assessed retention, sessions and events per user across China, Japan, Russia, the US, the UK, France, Germany and Turkey. Last year saw the launch of around 2 million apps. Retention, while a constant challenge for app producers, increased on the previous year.

The...

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