Does overly elaborate coffee culture create an opening for a company offering a simpler approach to procuring a good old cuppa 'Joe'? McDonald's certainly seems to think so, judging by this TVC from the UK.
As one who loves coffee (hazelnut, of course) as much as the next hard-working, sleep-deprived creature, there are times when Ad Nut wants a little ritual. But there are far more times when the caffeine must be delivered to the bloodstream. Immediately. Or murder will be afoot.
McDonald's is wise to position itself as a no-fuss choice for the latter situation, which is more or less a daily event for Ad Nut and many humans.
Ad Nut thanks the ad nuts at Campaign UK, who covered this work first (and posted the creative credits).
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