Ad Nut
Feb 22, 2017

Can I just have a &%$#@*! cup of coffee?

From the UK: 'Shops', by Leo Burnett London for McDonald's McCafe.

Does overly elaborate coffee culture create an opening for a company offering a simpler approach to procuring a good old cuppa 'Joe'? McDonald's certainly seems to think so, judging by this TVC from the UK.

As one who loves coffee (hazelnut, of course) as much as the next hard-working, sleep-deprived creature, there are times when Ad Nut wants a little ritual. But there are far more times when the caffeine must be delivered to the bloodstream. Immediately. Or murder will be afoot.

McDonald's is wise to position itself as a no-fuss choice for the latter situation, which is more or less a daily event for Ad Nut and many humans. 

Ad Nut thanks the ad nuts at Campaign UK, who covered this work first (and posted the creative credits).

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

3 hours ago

Kraft Heinz CMO: Ecommerce 'a hit to profitability'

As ecommerce retailers undercut each other with discounts, brands' profit margins are becoming squeezed.

3 hours ago

The often-hidden costs of in-house agencies

The founder and CEO of marketing consultancy TrinityP3 uses a side-by-side comparison to dig into the costs you might not have considered.

4 hours ago

Ice cream anime: Magnum tells 'pleasure tales'

The Unilever ice cream brand debuted two lovely little animated films at Sydney's Japanese Film Festival.

5 hours ago

Is the whole greater than the sum of its parts for ...

AGENCY REPORT CARD: As Zenith, Starcom and Spark Foundry meld together under the group's 'Power of one' philosophy, we grade them as one entity for the first time.