Ad Nut
Jan 11, 2022

Batman helps reveal the dark side of Oreos

Saatchi & Saatchi campaign puts a dark twist on Oreo's latest collaboration with The Batman movie.

Thanks to popular content like Squid Game, Stranger Things and even myriad superhero blockbusters, we are constantly reminded that everyone has a dark side to them.

So what happens when you bring the dark side together with something innocent and fun, such as Oreo's carefully cultivated brand image of cheery playfulness? A collaboration between the biscuit brand and Batman sprinkles well-known riddles and iconic imagery with foreboding movie trailer music in a new kind of playfulness for the brand.

More creatively, the film is entirely made of the special edition Batman Oreo that uses the black and white of the cookies to recreate iconic scenes. 

The creative idea came from Saatchi & Saatchi Düsseldorf and the web experience from MediaMonks.

Beyond the trailer-like film above, the cross-media campaign via social media, print and OOH is based on The Batman riddles and allows consumers to virtually enter and explore the Batman's Batcave to unlock secrets previously known only to him and his butler Alfred. 


Mondelez Europe
Nicola Caracino - Sr. Marketing Director Bakery
Chiara Missio – Ass. Director Treat (Oreo & Choco bakery)
Jonathan Ryan – Base & Equity Manager Oreo
Ivaylo Ivanov – Junior Brand Manager

Saatchi & Saatchi, Düsseldorf
Alexander Reiss – Chief Creative Officer
Christian Anhut – Executive Creative Director
Stephanie Rupp – Chief Business Officer
Miguel Paz Chagoya – Client Partner
James Whatley – Planning Partner

Sehsucht – Production Company
Hans Schultheiss – Director
Stephanie Baumgarte – Producer
Augustin de Taillac – Production Lead Mondelez
Carsten Krueger – Music

Web experience
Iain Davenport – Global Program Director Media.Monks
Nicole Niemann - Client Partner Media.Monks
Malin Sonesson - Business Director Media.Monks
Liva Grinberga - Global Design Director Media.Monks
Adrian Friend - Technical Director Media.Monks

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


Campaign Asia

Related Articles

Just Published

1 hour ago

ID++: Is Amazon planning its own post-cookie solution?

A swiftly deleted job listing for a project called ‘ID++’ has sparked rumours that the online retail giant is developing its own alternative to Google’s cookies for advertisers.

6 hours ago

Publicis employee who lost her parents to opioids ...

Emily Deschamps shares her personal story with Campaign US to highlight the dangers of marketing in sensitive categories in hopes of inspiring change.

6 hours ago

Debunking TikTok’s ‘mystery virus’ trend spreading ...

TikTokers describe symptoms like sore throat and cough — but claim they’re testing negative for flu, Covid and RSV. Experts say speculation about a 'mystery virus' could be misleading.

7 hours ago

Want to reach women? Put your brand safety fears aside

To reach female consumers, marketers must take a hard look at what content they deem unsafe and what keywords, topics or products they avoid.