The Work
May 4, 2009

AXA | 100% Premium Guarantee Refund | Hong Kong

To combat people's hesitation to make big purchasing decisions in the current economy, AXA has launched a drive for its premium refund guarantee service in Hong Kong.

The commercial urges consumers to invest now in order to reap long term benefits.


Credits:
Project 100% Premium Guarantee Refund
Client AXA
Creative agency Grey Hong Kong
Executive creative director Keith Ho
Creative directors Ray Lam, Keith Lo, Kong Siu Lan, Vincent Tse
Art directors Michelle Woo, Tony Cheung
Copywriter Joshua Wong
Agency producer John Lo
Production house The Clan Too
Exposure Television, print, outdoor

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