Daniel Farey-Jones
Dec 15, 2021

Arthur and Maurice ham it up in Publicis Christmas film

French duo have been inserted into famous films and TV from The Joker to Squid Game to promote new Work Your World initiative.

The annual Publicis Groupe Christmas skit is out, and they've been at the VFX. 

The video features chief executive and chairman Arthur Sadoun and his predecessor Maurice Lévy pondering the company's new Work Your World initiative, which allows employees to work anywhere for six weeks per year.

As the duo name places where they could work, such as New York and South Korea, we see their faces superimposed within well-known film and TV scenes relating to those locations.

For example, Lévy capers as The Joker in New York and Sadoun takes fright as the idea of working in South Korea puts him in the middle of the savage Squid Game.

Source:
Campaign UK

Related Articles

Just Published

12 hours ago

Indian brands remain resilient during global ...

Tata Consultancy Services retains its crown as India’s most valuable brand while HDFC Bank, Infosys, Airtel and SBI make up the top five

12 hours ago

Print in India to grow by 8-10% in 2024: ICRA

However, ad revenue will remain below pre-Covid levels despite the upcoming general elections

12 hours ago

APAC Effies 2023: Leo Burnett India finishes second ...

Whisper is brand of the year followed by Oreo and Dutchie Partners Life

13 hours ago

Ebiquity warns of 'risk averse' ad market as ...

Commentators point to 'soft' pitch market, but it is expected to pick up in 2024.