Ad Nut
May 8, 2018

Amex couldn't target millennials more boringly if it tried

Banks have had to learn that consumers want finance to fit in with their daily lives. But aren't there cleverer ways to show they know this and convey what they're doing to make it possible?

Banks have had to learn that consumers want finance to fit in with their daily lives. But aren't there cleverer ways to show they know this and convey what they're doing to make it possible?

Today, American Express brings to Australia the new global campaign and brand platform it launched in the US last month.

A spin on the 'Don't leave home without them' campaign for traveller's cheques in 1973, the campaign is titled 'Powerful backing Don’t do business Don’t live life without it' and is the first time the brand has had a single platform across the US and international markets, targeting both consumers and businesses. It was created...

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