Today, American Express brings to Australia the new global campaign and brand platform it launched in the US last month.
A spin on the 'Don't leave home without them' campaign for traveller's cheques in 1973, the campaign is titled 'Powerful backing Don’t do business Don’t live life without it' and is the first time the brand has had a single platform across the US and international markets, targeting both consumers and businesses. It was created...
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