Ad Nut
Oct 9, 2017

Air New Zealand employs two national icons in global campaign

The carrier rolls out a campaign fronted by a talking kiwi and a Kiwi famous for acting.

Air New Zealand, known for turning the in-cabin safety video into an advertising format, has heeded Ad Nut's strategic advice, or at least it seems that way. In July, after the airline's weirdest safety video yet, Ad Nut wondered "how long the brand will continue to spend on elaborate videos that only reach the people who are already sitting on one of the airline's jets" (see "Did you know Katie Holmes and Cuba Gooding Jr created New Zealand?").

And now, lo and behold, the airline has launched a global campaign, through Auckland-based True, which features the tried-and-true trope of a cheeky talking animal. In this case it's a kiwi named Pete, and it's voiced by actor and New Zealand native Sam Neill, who also appears in human form in the video.

The campaign has just launched in the UK and US, and will also reach Asia and South America. True is also responsible for the airline's safety videos, which will hopefully continue with their usual loony antics.

By the way, Ad Nut is not quite delusional enough to think that Air New Zealand actually took Ad Nut's advice. Probably.

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

Related Articles

Just Published

1 day ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

1 day ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

1 day ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

1 day ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.