The above in-flight safety video from Air New Zealand—the brand that pioneered the clever use of the format for marketing purposes—highlights an eight-year partnership with the NZ Department of Conservation (DOC). Under the partnership, the airline has transported more than 3,200 threatened creatures to safe havens. It has also funded traps for introduced species that threaten endangered natives and has supported marine science.
The film is by creative agency Pitchblack Partners and production company Jetblack.
In addition to a CGI takahē, named Mr T, the video also includes young actor Lily Roebuck, representatives from the DOC, Air New Zealand crew members and children of Air New Zealand employees. It also spotlights New Zealand scenery and, oh yes, relays important safety information.
The airline reports that its safety videos have collectively generated more than 180 million views over the past decade.
General Manager Global Brand and Content Marketing: Jodi Williams
Senior Manager Brand Marketing: Erica Beagley
Brand Marketing Manager: Grace Blewitt
Senior Manager Content Marketing: Maria Ryan-Young
Content Delivery Manager: Saffron Jackson
Social media specialist: Nat Johnson
Creative Agency - Pitchblack Partners
Production Company - Jetblack
Director - Josh Frizzell, Eight
DOP - Darryl Ward
Editor - Tim Mauger
Animation - Toybox
Sound - Franklin Road
Music - Mahuia Bridgeman-Cooper
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