Ad Nut
Mar 2, 2020

The latest Air New Zealand safety video is for the birds

An endangered takahē gets a lift to a new home in a fanciful in-flight video highlighting the brand's role in helping conserve native species.

The above in-flight safety video from Air New Zealand—the brand that pioneered the clever use of the format for marketing purposes—highlights an eight-year partnership with the NZ Department of Conservation (DOC). Under the partnership, the airline has transported more than 3,200 threatened creatures to safe havens. It has also funded traps for introduced species that threaten endangered natives and has supported marine science.

The film is by creative agency Pitchblack Partners and production company Jetblack.

In addition to a CGI takahē, named Mr T, the video also includes young actor Lily Roebuck, representatives from the DOC, Air New Zealand crew members and children of Air New Zealand employees. It also spotlights New Zealand scenery and, oh yes, relays important safety information.

The airline reports that its safety videos have collectively generated more than 180 million views over the past decade.

CREDITS

General Manager Global Brand and Content Marketing: Jodi Williams
Senior Manager Brand Marketing: Erica Beagley
Brand Marketing Manager: Grace Blewitt
Senior Manager Content Marketing: Maria Ryan-Young
Content Delivery Manager: Saffron Jackson
Social media specialist: Nat Johnson
Creative Agency - Pitchblack Partners
Production Company - Jetblack
Director - Josh Frizzell, Eight
DOP - Darryl Ward
Editor - Tim Mauger
Animation - Toybox
Sound - Franklin Road
Music - Mahuia Bridgeman-Cooper

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

4 hours ago

Samsung upcycles handsets to support fight against ...

Live feeds will be streamed from the Balule Nature Reserve in South Africa.

4 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.

14 hours ago

Visa names new APAC head of marketing

Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.

17 hours ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.