Staff
Sep 28, 2016

'Advertisers won't be persuading humans but algorithms': PHD

PHD's Chris Stephenson discusses how AI and VR will impact CMO roles and agency structures, as well as how marketers will face off Virtual Personal Assistants in the sales funnel.

PARTNER CONTENT

The rise of big data has shifted the game in media planning and advertising. Campaign Asia's Atifa Silk speaks to Chris Stephenson, Head of Strategy and Planning APAC of PHD about how AI and VR will impact the agency structure, the necessary skills for CMOs in this new world and how marketers will face off Virtual Personal Assistants in the sales funnel.

Read more on the PHD Predestination hub.

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.