Staff
Sep 28, 2016

'Advertisers won't be persuading humans but algorithms': PHD

PHD's Chris Stephenson discusses how AI and VR will impact CMO roles and agency structures, as well as how marketers will face off Virtual Personal Assistants in the sales funnel.

PARTNER CONTENT

The rise of big data has shifted the game in media planning and advertising. Campaign Asia's Atifa Silk speaks to Chris Stephenson, Head of Strategy and Planning APAC of PHD about how AI and VR will impact the agency structure, the necessary skills for CMOs in this new world and how marketers will face off Virtual Personal Assistants in the sales funnel.

Read more on the PHD Predestination hub.

Related Articles

Just Published

1 hour ago

Why is TikTok cutting ties with 150,000 Hong Kong ...

The TikTok app will cease operations in Hong Kong, but Douyin will remain available in the market.

1 hour ago

Publicis Worldwide India lead Ajay Gahlaut to exit

Gahlaut will leave the agency in mid-August, and will be replaced by joint national creative directors.

1 hour ago

Mailchimp launches virtual book festival on global ...

The company has partnered with the Decatur Book Festival since 2015.

1 hour ago

What major brands say about their Facebook adspend ...

In the name of Stop Hate for Profit, brands including Ben & Jerry's and Coca-Cola speak out about pulling spend.