Sep 28, 2016

'Advertisers won't be persuading humans but algorithms': PHD

PHD's Chris Stephenson discusses how AI and VR will impact CMO roles and agency structures, as well as how marketers will face off Virtual Personal Assistants in the sales funnel.


The rise of big data has shifted the game in media planning and advertising. Campaign Asia's Atifa Silk speaks to Chris Stephenson, Head of Strategy and Planning APAC of PHD about how AI and VR will impact the agency structure, the necessary skills for CMOs in this new world and how marketers will face off Virtual Personal Assistants in the sales funnel.

Read more on the PHD Predestination hub.

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