Adidas activates 'All in' campaign across Southeast Asia

The 'All in' campaign officially kicked off on 16 March, which aims to highlight Adidas' distinctive presence across and into different sports, cultures and lifestyles fusing the worlds of sport, music and fashion. 

Six countries will be participating in 'All24' including Thailand, Malaysia, Indonesia, Vietnam, Singapore and the Philippines. Developed by iris Singapore, it calls for participants to join in on the exciting activities in the areas of basketball, football, skateboarding, fashion and dance. The event in Singapore will be held at youth hub *SCAPE on 21 May.

In basketball, participants will engage on three-on-three contests, while football will feature five-on-five competitions, with the longest surviving team in both sports taking the top prize. In the skateboarding event, participants would be able to showcase their best tricks and stunts in battling it out for top prize.

Meanwhile, to celebrate street style, Adidas has organised the 'allgraffiti' activity, which features graffiti artists Zero, Antz, Killer Gerbil and MrB collaborate on a 15-metre wall that will be worked on throughout the event. Enthusiasts can also register to design their own works on blank A-frames provided by Adidas.

Dancers will get the opportunity to show off their skills and even learn new moves from popular breakdance groups participating at the event ready to offer lessons.

All24 will also stage design competitions for both sneakers and watches, featuring two of the brand's iconic products: the Adidas sneaker and the Adidas Originals NYC watch.