Adrian Peter Tse
Mar 18, 2016

Ad fraud exists, so what do you do?

MEDIA360 TALKS SERIES: Some marketers think it's a huge problem, but others aren't so worried. What's your stand on ad fraud and what do you plan to do about it?

The Media360 Talks series takes you inside Campaign Asia-Pacific's invitation-only Media360Summit, which took place on 25 February. 

In this video, senior media leaders and brand marketers share their opinions about ad fraud and how they plan to tackle the problem.

1. We're learning about ad fraud, month by month
0:24 Mike Amour, president, Starcom Mediavest, Asia-Pacific

2. It's not a big enough concern. It's happened offline for many years too
1:25 Adrian Toy, regional marketing director, Puma, Asia-Pacific

3. People are looking for the evidence and how to overcome it
1:16 Seraphina Wong, executive director, UBS AG, Hong Kong

4. People have been saying for some time, 'When are the dollars going to follow the eyeballs?'
1:16 Michael Kassan, CEO, chairman, Medialink, USA

See all Media360Summit coverage


You might also like these Campaign Asia-Pacific videos:




Related Articles

Just Published

15 hours ago

Campaign Crash Course: How Facebook's ad auction works

Understand the intricacies of the advertising auction powering one of the world's biggest platforms, with tips on how to 'game' the algorithm and best guarantee success.

15 hours ago

Comedians go Christmas shopping in humourless ...

A comedy cast in a Christmas campaign is a great idea on paper, but the execution for this one was as dry as overcooked turkey.

16 hours ago

Tinder fills India ad with hopeful meet-cute moments

A new campaign from BBH India focuses on the heady mixture of trepidation and hope involved in a series of first meetings, and it's inspired by real users of the app.

18 hours ago

Famous Innovations, Dentsu agencies lead field in ...

Famous Innovations bags the most gold wins, while Dentsu Webchutney wins the highest number of awards.