Adrian Peter Tse
Mar 18, 2016

Ad fraud exists, so what do you do?

MEDIA360 TALKS SERIES: Some marketers think it's a huge problem, but others aren't so worried. What's your stand on ad fraud and what do you plan to do about it?

The Media360 Talks series takes you inside Campaign Asia-Pacific's invitation-only Media360Summit, which took place on 25 February. 

In this video, senior media leaders and brand marketers share their opinions about ad fraud and how they plan to tackle the problem.

1. We're learning about ad fraud, month by month
0:24 Mike Amour, president, Starcom Mediavest, Asia-Pacific

2. It's not a big enough concern. It's happened offline for many years too
1:25 Adrian Toy, regional marketing director, Puma, Asia-Pacific

3. People are looking for the evidence and how to overcome it
1:16 Seraphina Wong, executive director, UBS AG, Hong Kong

4. People have been saying for some time, 'When are the dollars going to follow the eyeballs?'
1:16 Michael Kassan, CEO, chairman, Medialink, USA


See all Media360Summit coverage


 

You might also like these Campaign Asia-Pacific videos:

 

 

 

Related Articles

Just Published

9 hours ago

Visa names new APAC head of marketing

Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.

11 hours ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.

12 hours ago

Indian agencies take 'no concrete steps' on mental ...

Exclusive Campaign India survey reveals that 71% of industry workers say their company has taken no steps to reduce stress, while 69% report no access to mental health services.

12 hours ago

Amazon Prime Video apologises, edits 'objectionable'...

The company's move follows protests against the content of the video series Tandav, which drew complaints against its makers and cast in Madhya Pradesh and Maharashtra in January.