Staff Reporters
Aug 26, 2014

A wombat, an echidna and a platypus walk into a conference room...

AUSTRALIA - A colourful cast of corporate characters introduces a new fizzy product line for Schweppes' Cool Ridge water in the second episode of an entertaining campaign by BMF Melbourne.

Client: Cool Ridge water, Schweppes Australia

Agency: BMF Melbourne

Market: Australia

Campaign scope: TV, outdoor, POS, social media

Press release quote: "Cool Ridge is all about bringing a bit of fun into the water category, and not taking ourself too seriously," said Bo Jakubenko, brand manager for Cool Ridge at Schweppes Australia.

Comments: We like the recognisable species of office inhabitants, especially the sleepy koala that is clearly the star of the show. The quietly muttered one-liners throughout the ad resemble real business meetings and reward close listeners. The group's Facebook page also offers more office hijinx.

Previously: In the campaign's first TVC, the Cool Ridge brain trust crafted the brand's slogan in 30 seconds flat.

CREDITS

Creative Director: Carlos Furnari
Art Director: Robat Jones
Copywriter: Kerem Sekerci
Planning: Simon McCrudden
Agency Producer: Fiona Gillies
Director: DogBoy
Producer: Natalie Taylor
Post Production: The Pound
Production Company: The Pound
Editor: Gary Woodyard
Music & Sound Production: Production Alley
DoP: Lachlan Milne
Graphic Design: Shannon Riches
Photographer: Adrian Lander
Senior Account Manager: Rhys Thomas
Account Director: James Bilaver
Client: General Manager, Marketing: Troy McKinna
Group Marketing Manager, Non Carbonated Beverages: Murray Raeburn
Brand Manager, Water Category: Bo Jakubenko
 

 

Related Articles

Just Published

13 minutes ago

40 Under 40 2022: Nobuhiro Arai, TBWA Hakuhodo

Given the length, breadth and depth of his work and his capabilities as a leader, it is surprising that Arai is not even 40.

14 minutes ago

40 Under 40 2022: Dia Kirpalani, Blink Digital

Kirpalani’s breadth of experience enables her to think end-to-end across touchpoints and has made her a preferred partner for clients.

14 minutes ago

40 Under 40 2022: Sanchit Mendiratta, Merkle

With a keen eye for all things marketing and CX, Mendiratta has been instrumental in the growth of Happy Marketer from its early beginnings to the time the business was acquired by Merkle and Dentsu International in 2019.

14 minutes ago

40 Under 40 2022: Shamsul Islam, Wavemaker

Passionate about digital transformation, Islam believes organisations that invest and set themselves up in the right way today will be the ones to win in the future.