Ad Nut
May 3, 2018

'A' is for Apple: Yes, we get the idea, Somersby

A reboot of a popular Cantonese nursery song by DDB Hong Kong aims to reinforce that Somersby's apple cider is made of well, apples.

Ad Nut loves an ad that is straight to the point and fun. This Somersby clip starring Hong Kong celebs Lam Suet and To Siu Kiu eventually turns into a couple dance challenge (or a "friendship dance challenge" as stated on the brand's official Facebook site). But before that happens, Ad Nut suspects the brand will succeed in implanting its "I'm a big apple" earworm into many a brain.

Ad Nut expects some human friends will have fun reminiscent of their childhood at the karaoke joints where this campaign will be played. Here's the original nursery rhyme, in case you are interested:

Now, who can help get the song out of Ad Nut's head already? Please?


Director of Client Services: Benny Ko
Creative Director: Jeff Tsang, Gary Lee
Copywriter: Phoebe Chan
Art Dirctor: Monique Tse
Business Director: Clara Ma
Associate Account Director: Stannie Li
Senior Account Executive: Kelsey Wong
Head of TV Production: Annie Tong
Procuder: Chuen
Media Agency: IPGMediabrand

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