Aug 15, 2019

Geography lessons: Brands keep failing an easy China test

As more brands, including Versace, Coach and CK, suffer consumer ire over geographical gaffes in China, analysts say the events underscore the need to get serious about China-centric strategy.

Jul 5, 2016

Havas Media scoops Swarovski's global media account in 35 countries

Havas Media has won Swarovski's global media account in a competitive pitch against rivals, including the incumbent Zenith.

Sep 3, 2012

Swarovski launches interactive global campaign, targets include Shanghai, Seoul, Hong Kong

ASIA PACIFIC - Luxury crystal maker Swarovski has launched a new integrated campaign titled "Kingdom of jewels", spanning 15 cities including Hong Kong, Shanghai and Seoul.

Dec 6, 2010

Levi's launches 'We rule the night' campaign for After Dark collection

Levi’s has launched a new global campaign, "We rule the night,” for its winter 2010 black tone denim collection "After Dark."

Oct 30, 2009

ZenithOptimedia wins Swarovski media account in global alignment

GLOBAL - ZenithOptimedia has picked up Swarovski's Asia-Pacific media planning and buying account as part of a global alignment.