Global new-biz round-up: Creative pitches dominate as Swarovski, IBM and more change hands
Publicis Groupe was responsible for more than half of billings in October.
Swarovski hands global media duties to Publicis Media
Zenith will be responsible for media planning and buying across 33 markets.
Geography lessons: Brands keep failing an easy China test
As more brands, including Versace, Coach and CK, suffer consumer ire over geographical gaffes in China, analysts say the events underscore the need to get serious about China-centric strategy.
Havas Media scoops Swarovski's global media account in 35 countries
Havas Media has won Swarovski's global media account in a competitive pitch against rivals, including the incumbent Zenith.
Swarovski launches interactive global campaign, targets include Shanghai, Seoul, Hong Kong
ASIA PACIFIC - Luxury crystal maker Swarovski has launched a new integrated campaign titled "Kingdom of jewels", spanning 15 cities including Hong Kong, Shanghai and Seoul.
Levi's launches 'We rule the night' campaign for After Dark collection
Levi’s has launched a new global campaign, "We rule the night,” for its winter 2010 black tone denim collection "After Dark."
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