As more brands, including Versace, Coach and CK, suffer consumer ire over geographical gaffes in China, analysts say the events underscore the need to get serious about China-centric strategy.
Havas Media has won Swarovski's global media account in a competitive pitch against rivals, including the incumbent Zenith.
ASIA PACIFIC - Luxury crystal maker Swarovski has launched a new integrated campaign titled "Kingdom of jewels", spanning 15 cities including Hong Kong, Shanghai and Seoul.
Levi’s has launched a new global campaign, "We rule the night,” for its winter 2010 black tone denim collection "After Dark."
GLOBAL - ZenithOptimedia has picked up Swarovski's Asia-Pacific media planning and buying account as part of a global alignment.
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