supply path optimisation

Mar 26, 2021

Campaign Crash Course: What is supply path optimisation?

Supply path optimisation promises to fix programmatic's transparency issues, as well as reduce the adtech tax and protect against fraud. It's a promising development that is gaining traction in Asia-Pacific, but how does it work?

Oct 14, 2020

GroupM vets APAC programmatic partners for supply path optimisation tool

Media network pooled data from more than 400 demand-side partners to track how ad dollars in APAC filter through the supply chain.