supply path optimisation
Mar 26, 2021
Campaign Crash Course: What is supply path optimisation?
Supply path optimisation promises to fix programmatic's transparency issues, as well as reduce the adtech tax and protect against fraud. It's a promising development that is gaining traction in Asia-Pacific, but how does it work?
Oct 14, 2020
GroupM vets APAC programmatic partners for supply path optimisation tool
Media network pooled data from more than 400 demand-side partners to track how ad dollars in APAC filter through the supply chain.
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