Mining the data behind 1.3 billion Chinese people is a task for an internet giant whose broad ecosystem offers a goldmine for marketers looking to reach people in the most relevant way.
Steven Chang, corporate vice president at Tencent, talks with Campaign about the opportunities in China's film industry.
BEIJING - Tencent has hired Steven Chang from ZenithOptimedia Greater China to be its corporate vice president in charge of online media advertising sales. Industry insiders assessed the move as a ploy to bypass media agencies and upsell proprietary media solutions directly to advertisers.
SHANGHAI - In a triple-promotion at ZenithOptimedia, Steven Chang, current Greater China CEO, will take on the newly created role of president while Mykim Chikli, current COO, has been elevated to China CEO.
ZenithOptimedia welcomes back Lester Ng as Shanghai deputy MD, while Scarlett Shih takes over as Starcom Beijing MD
SHANGHAI & BEIJING - Lester Ng returned to ZenithOptimedia two weeks ago to take up the role of deputy MD at its Shanghai office, while his job as MD Starcom Beijing has been taken over by Scarlett Shih, who most recently served as MD in Taiwan.
CHINA - Stephen Farquhar, most recently MD of Zenith Media UK for two years, has departed and will relocate to China to take up the MD role at Zenith Media China.
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