The agency, known for its viral TikTok campaigns, will join Stagwell’s Constellation network.
Q3 organic net revenue declined 7% YOY as the holding company was hit by a pullback from tech clients, among other factors.
The holding company’s organic growth dipped 5% YOY in Q2, prompting it to downgrade its full-year outlook and lay off staff.
Tinsel will join Stagwell’s Constellation Network of agencies.
The holding company attributed the decline to comparisons with above average results in 2022 and slowing client spend amid a workforce restructuring.
MMI, Vitro and Observatory will come under CP+B North America, led by Maggie Malek.
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