Sep 21, 2015

Goldfish crackers swim into Hong Kong market

HONG KONG - Campbell Soup Asia has brought its kids' cracker brand from the United States to the HK market with a launch TVC, and print, outdoor and promotional event activations are set to follow.

Nov 10, 2010

M&C Saatchi scoops creative duties for Chinese snack brand AMing

SHANGHAI – Shanghai Sanming Foodstuff Company, a domestic traditional snack food enterprise, has handed the creative duties for its major brand AMing to M&C Saatchi.

Jul 14, 2010

TBWA lands Market O in Korea

SEOUL – TBWA Korea has been appointed to premium health snack brand Market O after a pitch that included incumbent Innocean Worldwide.

Jun 8, 2010

Chupa Chups launches Chuck-fronted digital drive for World Cup

SINGAPORE - Chupa Chups has launched a digital drive and online game in line with the 2010 World Cup football tournament, backed by its famed puppet mascot - Chuck.

Apr 19, 2010

Oishi appoints Leo Burnett for snack brand in Vietnam

HO CHI MINH CITY - Liwayway has appointed Leo Burnett as the brand agency for its Oishi snack products in Vietnam.

Mar 11, 2010

Parle Products hires digital agency Digital Law & Kenneth in India

MUMBAI - India's biscuit and confectionary giant, Parle Products, has appointed digital marketing agency Digital Law & Kenneth for its entire products portfolio.