skincare

May 24, 2022

Why Gen Z is so important to SK-II and its 'Pitera & Me' campaign

Sue Kyung Lee, Global CEO of SK-II details how the brand's new campaign was inspired, ideated, and designed to connect with Gen Z consumers.

May 5, 2022

What Chinese beauty brands need when going global: smart data tools and desirability

SHANGHAI ZHAN PODCAST: Lisa Shiqi Yu, CEO of brand incubator, Genlab and Elijah Whaley, VP of Marketing at Gainfluence, see Chinese beauty brands needing to combine sophisticated data tools with brand purpose if they want to expand outside of China.

Oct 14, 2021

The top 10 skincare and cosmetics brands in Asia-Pacific

From eyeliners to cleansers, from foundations to moisturisers, and from concealers to anti-aging serums, beauty is big business. See which brands get the most facetime in Asia-Pacific in this special report.

Apr 1, 2021

La Mer transports visitors into ethereal underwater experience

INSPIRATION STATION: An interactive exhibition for the Estée Lauder skincare brand combines technology and art to transport visitors into a kelp forest.

Mar 24, 2021

SK-II’s marketing head on choosing purpose over short-term sales

The P&G skincare brand, known for making headway in purpose-driven campaigns, is steadfast about choosing long-term messaging over the quick route to direct sales.

Sep 4, 2017

Shiseido's new Waso films present beauty people can relate to

In the latest phase of its millennial-focused launch campaign, the Japanese cosmetics giant offers imagery of simplicity, purity and real life.