Since the landmark report into media transparency, the concerns of marketers have evolved, but work remains.
The ride-sharing firm has filed a lawsuit against Fetch in the US, alleging online ad fraud and failure to pass back rebates.
Carat's chief strategy officer imagines a future where blockchain leads the industry to stop paying and incentivising agencies for the wrong things.
An analysis of 121 audits in the Asia-Pacific region reveals significant agency-advertiser risks.
From cash rebates to media discounts to phony service agreements, here are the many ways agencies earn kickbacks from media, according to the ANA report.
Industry reaction to the ANA report has been mixed with the body representing US agencies, the 4A's, calling it "inconclusive and one-sided" and analysts saying it looked "fairly damning".
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