Olivia Parker
Sep 19, 2017

Uber sues Dentsu's Fetch Media for 'fake clicks'

The ride-sharing firm has filed a lawsuit against Fetch in the US, alleging online ad fraud and failure to pass back rebates.

Fetch Media founder James Connelly

Uber filed a lawsuit against Fetch Media in San Francisco yesterday, suing the agency for a host of allegations including breach of contract, fraud and negligence. 

Mobile specialist agency Fetch, which is headquartered in London but has an office in Hong Kong, where Uber is also a client, was acquired by Dentsu Aegis Network in 2014 for a deal reportedly worth around US$48 million.

Between 2015 and March 2017, when...

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