proximity
Points campaign scores points with data, clever art
THE WORK: A campaign for Virgin Velocity Frequent Flier by CHE Proximity.
BBDO invites all to confront 'confidence gap' for International Women's Day
From Singapore: ‘Confront The Confidence Gap’ for International Woman’s Day by BBDO Asia
More than a 'Gee-whiz' factor: Technology generates actions
SPIKES ASIA - Three representatives from Proximity showed how combining existing technologies into something new can, in their words, “make shit happen”—or, in more industry-centered language, drive results.
BBDO Hong Kong wins US$15m MetLife creative account
HONG KONG - MetLife awarded BBDO with its Hong Kong creative duties two weeks ago. The agency will share the account with sister agency Proximity, which won the insurer's digital duties at the start of 2014.
BBDO names Kevin Lynch ECD for South China offices
HONG KONG - BBDO China has relocated creative veteran Kevin Lynch from Energy BBDO Shanghai to Hong Kong and take up the ECD role of South China.
Corneliani's first fully-owned store in China launched by Proximity Live and APAX
SHANGHAI - BBDO's Proximity Live and APAX have been appointed by luxury menswear brand Corneliani to manage communications work.
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