Prasanth Kumar moves from Mindshare CEO to GroupM COO; new Mindshare CEO also named.
The company chooses an 18-year Omnicom veteren to fill the head regional role. OMG follows with promotion announcement.
The Atifa Silk Interview: The new head of IPG Mediabrands shares why he made sweeping organisational changes on his first day on the job, in the midst of the global media review storm.
KUALA LUMPUR - IPG Mediabrands has named Bala Pomaleh as CEO in Malaysia following the resignation of its president of world markets and CEO of its Malaysia office, Prashant Kumar.
KUALA LUMPUR – Initiative has been named media AOR by Maxis Berhad, a communications and Internet service provider in Malaysia, winning the account from incumbent Mindshare.
As Line, the mobile messaging app operator, gets ready for an IPO that some expect to be valued at up to $20 billion, Prashant Kumar, president of IPG Mediabrands, World Markets Asia, discusses how messaging apps are transforming social media, and what it means for brands.
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